A NEW computer program that flags unawakened words such as “owner” is launched by Google.
Its inclusive language feature prompts writers to avoid certain non-PC phrases and suggests replacements.
Google’s suggestions for alternatives to “owner” include “owner” or “owner.”
Others include the change from “humanity” to “humanity”, from “cops” to “police”, and from “housewife” to “housewife”. He even objects to “motherboard,” the technical term for a computer’s printed circuit board.
If a writer uses terms considered non-PC by Google, a message appears: “Warning included. Some of these words may not be inclusive for all readers. Consider using different words.
Big Brother Watch’s Silkie Carlo called it “deeply intrusive”, adding: “Google doesn’t just read every word you type, it tells you what to type.
“This speech policing is deeply awkward, scary and misguided, often reinforcing prejudice. Invasive technology like this undermines privacy, freedom of expression and increasingly freedom of thought.
The Google Docs program, which includes the new warning feature, is initially rolling out to select business users and is enabled by default.
Google said: “Our technology is constantly improving and we don’t yet have a solution to identify and mitigate all unwanted word associations and biases.”