Trading, scams, counterfeits… the dangerous game of influencers – Trends-Tendances – economic news in real time.

Buy “luxury replicas” at a lower price, earn money “while staying in our bed”: these attractive advertising slogans often hide fraudulent practices. A well-established game of influence on social networks which is now showing its limits.

Dylan, Milla, Jazz, Laurent, Maeva, Illan … these names may mean nothing to you and yet they are reality TV stars (The villa of broken hearts, The battle of couples, JLC family, Marseilles etc.). Having become influencers, these young stars share another common point: that of having recently had their account deleted on the social network “Snapchat”.

A caveat against influencer trading advice

With the resurgence of dubious advertisements, particularly concerning online investment sites (trading), the managers of digital platforms seem to be going on the offensive. On the Snapchat side, the regulations state that are not allowedadvertisements for pyramid schemes, get-rich-quick schemes, or other financial offers that are deceptive or too good to be true; advertisements that promote stock market values ​​or offer or purport to offer insider advice.

Last Thursday, it was the French Financial Markets Authority (AMF) which published a press release warning about the reliability of the investment recommendations provided on social networks: “it is appropriate to question the financial skills of these [influenceurs] presenting themselves as experts, the sincerity and the disinterested nature of these prescriptions, the remunerated nature of which is not always clearly indicated. In this press release, the AMF also notes in France “the arrival on the equity markets of 800,000 new individual investors, with a younger profile.”

On the networks, voices are raised and alert

Some influencers do not hesitate to advertise counterfeit products or products that may even be dangerous to health. Faced with abuses, people have decided to act. This is the case of Audrey, known for her account “Your stars in reality” and followed by 116,000 subscribers on Instagram. On this account, she publishes videos every day denouncing these practices to alert users.

The problems today are numerous, explains Audrey. Products from dropshipping referring to fraudulent sites, misleading commercial practices (in advertising and on the site), sale of counterfeits, advertising for illegal practice of medicine or trading. To identify these scams, it is important to check the legal notices of merchant sites, but also to avoid compulsive purchases (an offer that only lasts 24 hours, but which in reality continues).” “I would love to understand how this can be possible. As a spectator, we are witnessing something enormous. My activities are known and many of us denounce these practices. It is amazing to see that there are no sanctions and that the people who advertise are not framed. It is true that Nabilla was recently fined €20,000, but that seems too light to me.

Last July, the famous influencer Nabilla Benattia-Vergara had, in fact, been sanctioned by the General Directorate for Competition, Consumer Affairs and Fraud Prevention (DGCCRF) for having promoted stock market services on Snapchat without indicating clear that this was a paid business partnership.

Aurore Dessaigne

Dylan, Milla, Jazz, Laurent, Maeva, Illan … these names may mean nothing to you and yet they are reality TV stars (The villa of broken hearts, The battle of couples, JLC family, Marseilles etc.). Having become influencers, these young stars share another common point: that of having recently had their account deleted on the social network “Snapchat”. A warning against the trading advice of influencers With the resurgence of dubious advertisements, in particular concerning online investment sites (trading), the managers of digital platforms seem to be going on the offensive. On Snapchat’s side, the policy states that “ads about pyramid schemes, get-rich-quick schemes, or other financial offers that are deceptive or too good to be true are not permitted; ads that promote stock or offer or claim to offer insider advice.”Last Thursday, the French Financial Markets Authority (AMF) published a press release warning about the reliability of the investment recommendations provided on social networks: “it is appropriate to question the financial skills of these [influenceurs] presenting themselves as experts, the sincerity and the disinterested nature of these prescriptions, the remunerated nature of which is not always clearly indicated.” In this press release, the AMF also notes in France “the arrival on the equity markets 800,000 new individual investors, with a younger profile. Faced with the excesses, people have decided to act. This is the case of Audrey, known for her account “Your stars in reality” and followed by 116,000 subscribers on Instagram. On this account, she publishes daily videos denouncing these practices to alert users. “The problems today are numerous, explains Audrey. Products from dropshipping referring to fraudulent sites, misleading commercial practices (in advertising and on the site), sale of counterfeits, advertising for illegal practice of medicine or trading. To identify these scams, it is important to check the legal notices of merchant sites, but also to avoid compulsive purchases (an offer that only lasts 24 hours, but which in reality continues).” “I would very much like to understand how that is. may be possible. As a spectator, we are witnessing something enormous. My activities are known and many of us denounce these practices. It is amazing to see that there are no sanctions and that the people who advertise are not framed. It is true that Nabilla was recently fined €20,000, but that seems too light to me.” Last July, the famous influencer Nabilla Benattia-Vergara had, in fact, been sanctioned by the Directorate General for Competition of consumption and the repression of fraud (DGCCRF) for having promoted stock market services on Snapchat without clearly indicating that it was a paid commercial partnership.Aurore Dessaigne

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